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\u5730\u65b9\u3067\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u79c1\u306f\u4ed5\u4e8b\u67c4\u8272\u3005\u306aHP\u3092\u62dd\u898b\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u4e2d\u3067\u6700\u8fd1\u3088\u304f\u610f\u8b58\u3057\u3066\u307f\u308bHP\u306f\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3084\u5f79\u306b\u7acb\u3064\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3067\u3059\u3002\u3053\u3046\u3044\u3063\u305fHP\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u3066\u3001\u6700\u8fd1\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u77e5\u308b\u306b\u3082\u3001\u77e5\u8b58\u3092\u3064\u3051\u308b\u305f\u3081\u306b\u3082\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u79c1\u304c\u6c17\u4ed8\u3044\u305f\u4e8b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e0a\u624b\u304f\u5229\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u9996\u90fd\u570f\u3070\u304b\u308a\uff01\u5730\u65b9\u306e\u4e2d\u5c0f\u4f01\u696d\u3053\u305d\u4f01\u696d\u306ePR\u306e\u305f\u3081\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u3060\u3068\u79c1\u306f\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u3060\u307e\u3060\u6050\u3089\u304f\u5730\u65b9\u3067\u306f\u8a8d\u77e5\u5ea6\u306e\u4f4e\u3044\u3067\u3042\u308d\u3046\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u662f\u975e\u77e5\u3063\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3068\u601d\u3044\u3001\u5730\u65b9\u306e\u4f01\u696d\u3067PR\u306b\u56f0\u3063\u3066\u3044\u305f\u4eba\u3084\u3001HP\u3092\u5236\u4f5c\u3001\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u3088\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u3042\u306a\u305f\u306b\u898b\u3066\u307b\u3057\u3044\u3001\u4eca\u66f4\u805e\u3051\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/p>\n

 <\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/strong><\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u751f\u307f\u306e\u89aa\u3068\u3044\u308f\u308c\u3066\u3044\u308b\u30a2\u30e1\u30ea\u30ab\u306eCMI<\/a>(Content Marketing Institute\uff09\u306b\u3088\u308b\u3068<\/p>\n

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience \u2013 with the objective of driving profitable customer action.<\/p>\n

\u3010\u548c\u8a33\u3011<\/p>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u9069\u5207\u3067\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u914d\u5e03\u3059\u308b\u6280\u8853\u3067\u3042\u308b\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u898b\u8fbc\u307f\u5ba2\u306e\u3053\u3068\u3092\u7406\u89e3\u3057\u3001\u3053\u308c\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u5f15\u304d\u5bc4\u305b\u3001\u7372\u5f97\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u95a2\u308f\u308a\u5408\u3044\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u8cfc\u8cb7\u306b\u7d50\u3073\u3064\u304f\u884c\u52d5\u3092\u4fc3\u3059\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u3002<\/p><\/blockquote>\n

\u79c1\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u6709\u76ca\u306a\u60c5\u5831(\u30b3\u30f3\u30c6\u30f3\u30c4)\u3092\u63d0\u4f9b\u3057\u3001\u611f\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001SNS\u3067\u306e\u62e1\u6563\u3084\u3001\u53e3\u30b3\u30df\u3092\u4fc3\u3057\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u4f01\u696d\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u3002\u305d\u3057\u3066\u3001\u5b9a\u671f\u7684\u306bHP\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u3089\u3044\u3001\u30d5\u30a1\u30f3\u3068\u306a\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u884c\u52d5\u63db\u6c17\u3092\u4fc3\u3059\u3002\u3053\u3093\u306a\u98a8\u306b\u89e3\u91c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u5b9f\u306f\u6c17\u3065\u304b\u306a\u3044\u5185\u306b\u76ee\u306b\u3057\u3066\u3044\u308b\uff1f\u66f4\u306b\u306f\u6226\u7565\u306b\u306f\u307e\u3063\u3066\u3044\u308b\uff1f<\/strong><\/p>\n

\u4eca\u306f\u591a\u304f\u306e\u4eba\u304c\u3001\u77e5\u308a\u305f\u3044\u3053\u3068\u304c\u3042\u308c\u3070\u307e\u305aWEB\u3067\u691c\u7d22\u3059\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u666e\u53ca\u3057\u3001\u5c11\u3057\u7a7a\u3044\u305f\u6642\u9593\u3067\u691c\u7d22\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u6570\u5e74\u524d\u3088\u308a\u3082\u304b\u306a\u308a\u691c\u7d22\u306e\u30cf\u30fc\u30c9\u30eb\u306f\u4f4e\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u3053\u3067\u3001\u691c\u7d22\u3057\u305f\u3068\u304d\u306e\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304f\u308bWEB\u30b5\u30a4\u30c8\u3092\u610f\u8b58\u3057\u3066\u307f\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u306e\u3067\u3059\u304c\u3001\u591a\u304f\u306e\u691c\u7d22\u30ef\u30fc\u30c9\u306e\u4e0a\u4f4d3\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u30b5\u30a4\u30c8\u306e\u4e2d\u306b1\u3064\u306f\u3001\u305d\u308c\u305e\u308c\u6226\u7565\u306f\u7570\u306a\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30cd\u30c3\u30c8\u4e0a\u3067\u77e5\u3089\u306c\u9593\u306b\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u3044\u3066\u3001\u3053\u306e\u4f1a\u793e\u3044\u3044\u306a\u3001\u3053\u306e\u5546\u54c1\u3044\u3044\u306a\u3068\u601d\u3063\u3066\u8cfc\u5165\u3084\u3001\u554f\u3044\u5408\u308f\u305b\u3057\u305f\u7d4c\u9a13\u3054\u3056\u3044\u307e\u305b\u3093\u304b\uff1f\u305d\u3046\u3044\u3063\u305f\u3082\u306e\u306e\u6b63\u4f53\u3001\u6226\u7565\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

 <\/p>\n

\u3044\u304f\u3064\u304b\u53c2\u8003\u30b5\u30a4\u30c8\u306e\u7d39\u4ecb<\/strong><\/p>\n

\u305f\u3068\u3048\u3070\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u6709\u540d\u306aWEB\u30b5\u30a4\u30c8\u3067\u8a00\u3046\u3068LIG\u30d6\u30ed\u30b0<\/a>\u3067\u3059\u3002<\/p>\n

<\/a><\/p>\n

\u5143\u3005\u6771\u4eac\u306eWEB\u5236\u4f5c\u4f1a\u793e\u3067\u3057\u305f\u3002\u4eca\u3082WEB\u5236\u4f5c\u4f1a\u793e\u3067\u3059\u304c\u6570\u5e74\u524d\u306bLIG\u30d6\u30ed\u30b0\u3092\u59cb\u3081\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u30d6\u30ed\u30b0\u304c\u30e1\u30c7\u30a3\u30a2\u5316\u3055\u308c\u3001\u4eca\u3067\u306fWEB\u5236\u4f5c\u306b\u9650\u3089\u305a\u69d8\u3005\u306a\u696d\u52d9\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u3061\u3089\u306eLIG\u3055\u3093\u306f\u30d6\u30ed\u30b0\u3092\u59cb\u3081\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u793e\u54e1\u304c\u524d\u9762\u306b\u3067\u308b\u4e8b\u3084\u3001\u9762\u767d\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u7b49\u3092\u5236\u4f5c\u3057\u81ea\u793e\u72ec\u81ea\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u73fe\u5728\u306eWEB\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306f\u307b\u307c\u6bce\u65e5\u3068\u63b2\u8f09\u3057\u3066\u3042\u308a\u307e\u3057\u305f\u3002\u6bce\u65e5\u554f\u3044\u5408\u308f\u305b\u304c\u6765\u308b\u306a\u3093\u3066\u7fa8\u307e\u3057\u3044\u9650\u308a\u3067\u3059\u30fb\u30fb\u30fb\u3002<\/p>\n

WEB\u95a2\u9023\u3084\u305d\u306e\u4ed6\u3001\u3068\u3066\u3082\u5f79\u306b\u7acb\u3064\u8a18\u4e8b\u304c\u6bce\u65e5\u66f4\u65b0\u3055\u308c\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u662f\u975e\u898b\u3066\u304f\u3060\u3055\u3044<\/p>\n

 <\/p>\n

\u307e\u305f\u3001\u3053\u3061\u3089\u306f\u5b8c\u5168\u306b\u81ea\u5206\u306e\u8da3\u5473\u3067\u691c\u7d22\u3057\u3066\u51fa\u3066\u304d\u305f\u3001CAMP HACK<\/a>\u3068\u3044\u3046\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u3067\u3059\u3002<\/p>\n

<\/a><\/p>\n

\u305d\u308d\u305d\u308d\u6696\u304b\u304f\u306a\u308a\u30ad\u30e3\u30f3\u30d7\u306e\u30b7\u30fc\u30ba\u30f3\u3082\u8fd1\u3065\u304f\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u4eca\u5e74\u306f\u3069\u306e\u69d8\u306a\u9053\u5177\u3092\u8cb7\u304a\u3046\u304b\u8003\u3048\u3066\u3044\u3066\u3001\u300c\u30ad\u30e3\u30f3\u30d7\u300d\u3067\u691c\u7d22\u3057\u305f\u3089\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u904b\u55b6\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u306f\u306a\u3063\u3077\u3068\u3044\u3046\u3001\u30ad\u30e3\u30f3\u30d7\u30b5\u30a4\u30c8\u306e\u691c\u7d22\uff65\u4e88\u7d04\u304c\u3067\u304d\u308b\u30b5\u30a4\u30c8\u306e\u3088\u3046\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30d7\u306b\u8208\u5473\u304c\u3042\u308b\u4eba\u3092\u30e1\u30c7\u30a3\u30a2\u3067\u5f15\u304d\u3064\u3051\u3066\u3001\u30ad\u30e3\u30f3\u30d7\u5834\u7b49\u306e\u691c\u7d22\u3082\u51fa\u6765\u308b\u672c\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u3089\u3046\u3002\u7d20\u6674\u3089\u3057\u3044\uff01\u3067\u3059\u306d\u3002\u4eca\u3067\u306f\u79c1\u3082\u8cfc\u8aad\u8005\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u3082\u3046\u4e00\u3064\u3002\u3053\u3061\u3089\u306f\u571f\u5c4b\u9784\u88fd\u9020\u6240<\/a>\u3068\u3044\u3046\u30e9\u30f3\u30c9\u30bb\u30eb\u7b49\u3001\u9769\u88fd\u54c1\u3092\u591a\u5c90\u306b\u6e21\u3063\u3066\u88fd\u4f5c\u3057\u3066\u3044\u308b\u4f1a\u793e\u3067\u3059\u3002\u30e9\u30f3\u30c9\u30bb\u30eb\uff1d\u5c0f\u5b66\u751f\u304c\u4f7f\u3046\u7269\u304b\u3089\u5927\u4eba\u3082\u4f7f\u3048\u308b\u30e9\u30f3\u30c9\u30bb\u30eb\u3092\u6839\u4ed8\u3051\u305f\u6226\u7565\u306b\u306f\u3001\u52c9\u5f37\u3055\u305b\u3089\u308c\u308b\u3053\u3068\u3070\u304b\u308a\u3067\u3057\u305f\u3002<\/p>\n

<\/a><\/p>\n

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